Who are we?
Shelly is the flagship brand of the European tech company Allterco which specializes in delivering innovation through designing, producing, and distributing high-quality IoT products. Shelly is one of the fastest-growing IoT brands in the world with devices, providing solutions for the automation of homes and buildings.
Driven and inspired by our customers’ dream to live peacefully and be energy efficient, we create our devices with attention to the smallest details by following the latest technological trends. We are focused on developing solutions that allow optimization of energy consumption through process automation and smart energy management.
All of this is possible thanks to a team of talented developers devoted to creating products that are easy to set up andreamsd use yet competitive and innovative.
For only several years, Shelly has conquered 100 markets on three continents. Currently, the company has 3 main offices. Our European office is located in Bulgaria’s fast pace technologically growing capital city – Sofia. The United States office opened its doors at the end of 2019 in Las Vegas, Nevada. The German office was founded in 2021 and is situated in Munich.
We provide flexible solutions, entirely adjustable to customers' needs. All Shelly devices can work independently or as part of other home automation platforms, providing modular, step-by-step automation based on the customer's preference and needs.
Our mission is to achieve the best value for money. That's why we create high-quality products and provide our customers with professional support and a complete device warranty. .
We learn together, and we grow together! That is why transparency in solving issues and listening to customers' suggestions are key factors in our mission to constantly improve our devices and services.
We are one big family! In our philosophy, we encourage customers to help one another, building a big and strong community together that is constantly growing and learning from each other.
The proven with time partnerships are at the core of Shelly as a brand because a business is only strong with strong support. In our mission to grow and give our customers cutting-edge technology and innovative solutions, it’s essential to find the right partners - and always be open to their feedback. We strive to give the best to our customers – from the fast delivery of our devices to the quick and easy warranty conditions handling to on-time support when it comes to their questions and needs. This is why we count on the sustainable business relationships we have built over the years that have turned into true friendships.
Dimitar Dimitrov CEO Allterco, Head of Shelly R&D Division
CEO Allterco and Allterco Europe
US Operations CEO and Business Relations
Chief Commercial Officer
Chief Financial Officer