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        About Shelly

        Allterco

        Who are we?

        Shelly is the flagship brand of the European tech company Allterco which specializes in delivering innovation through designing, producing, and distributing high-quality IoT products. Shelly is one of the fastest-growing IoT brands in the world with devices, providing solutions for the automation of homes and buildings. 

        Driven and inspired by our customers’ dream to live peacefully and be energy efficient, we create our devices with attention to the smallest details by following the latest technological trends. We are focused on developing solutions that allow optimization of energy consumption through process automation and smart energy management. 

        All of this is possible thanks to a team of talented developers devoted to creating products that are easy to set up andreamsd use yet competitive and innovative. 

        For only several years, Shelly has conquered 100 markets on three continents. Currently, the company has 3 main offices. Our European office is located in Bulgaria’s fast pace technologically growing capital city – Sofia. The United States office opened its doors at the end of 2019 in Las Vegas, Nevada. The German office was founded in 2021 and is situated in Munich. 

        Shelly is a phenomenon in the smart home market!
        WeSmartify, Germany

        Our values

        OUR VALUES
        Independent and flexible 

        We provide flexible solutions, entirely adjustable to customers' needs. All Shelly devices can work independently or as part of other home automation platforms, providing modular, step-by-step automation based on the customer's preference and needs. 

        OUR VALUES
        Exceptional value for money 

        Our mission is to achieve the best value for money. That's why we create high-quality products and provide our customers with professional support and a complete device warranty. . 

        OUR VALUES
        Open and approachable 

        We learn together, and we grow together! That is why transparency in solving issues and listening to customers' suggestions are key factors in our mission to constantly improve our devices and services. 

        OUR VALUES
        Community-driven 

        We are one big family! In our philosophy, we encourage customers to help one another, building a big and strong community together that is constantly growing and learning from each other. 

        Allterco found the formula to bring the smart house experience to every home. When we discovered Shelly, I thought to myself – “They made it! We have to be a part of this!”
        Shelly Spain

        Our partners

        The proven with time partnerships are at the core of Shelly as a brand because a business is only strong with strong support. In our mission to grow and give our customers cutting-edge technology and innovative solutions, it’s essential to find the right partners - and always be open to their feedback. We strive to give the best to our customers – from the fast delivery of our devices to the quick and easy warranty conditions handling to on-time support when it comes to their questions and needs. This is why we count on the sustainable business relationships we have built over the years that have turned into true friendships. 

        Alltron, Switzerland
        Alltron, Switzerland
        "Shelly products complement our product range because they are based on an inexpensive and simple technology that offers smart home users and enthusiasts great opportunities to carry out their projects.The fact that Shelly products can be integrated into any existing WLAN without an additional control unit makes them extremely flexible."
        Smamoda, Germany
        Smamoda, Germany
        "What our customers love about Shelly is that they have the flexibility to choose the best products for their needs out of a big product portfolio while building or extending their smart homes. Shelly is one of the most interesting and promising smart home brands."
        WeSmartify, Germany
        WeSmartify, Germany
        "Shelly is a phenomenon in the smart home market. What we like most is the openness to integrate the devices in several smart home environments or into the Shelly app itself with ease. The fandom of users all over Germany for the Shelly brand is very special and is a perfect fit to Wesmartify and its customers."
        Allnet, Germany
        Allnet, Germany
        "What we like so much about Shelly products is the simple integration with the home network, which makes it easy to control even for non-professionals. You can comfortably use your Shelly in your own network without having to share it in the cloud. But the cloud is available for free of charge, if needed.
        Shelly Spain
        Shelly Spain
        "Allterco found the formula to bring the smart house experience to every home. When we discovered Shelly, I thought to myself – “They made it! We have to be a part of this!”. It’s not just about having a genius idea, it’s about bringing it to every house, communicating transparently, and being close to the community."
        BlackWire Designs, USA
        BlackWire Designs, USA
        “We’re especially excited about the small form-factor of Shelly devices; their size allows them to be installed in locations where no other product can be. We truly believe these products will be problem-solvers for every dealer in the field.”
        ameriDroid, USA
        ameriDroid, USA
        “We chose to distribute Shelly products because our customers wanted us to carry a line of home automation products that were hub-free, flexible in their operation, reliable and had a great selection of devices at reasonable prices. We found that Shelly products checked all those boxes.”
        We truly believe these products will be problem-solvers for every dealer in the field!
        Blackwire, USA
        Executive Team
        Dimitar Dimitrov
        Dimitar Dimitrov

        Dimitar Dimitrov CEO Allterco, Head of Shelly R&D Division 

        Wolfgang Kirsch
        Wolfgang Kirsch

        CEO Allterco and Allterco Europe

        Svetlin Todorov
        Svetlin Todorov

        US Operations CEO and Business Relations 

        Mirche Atanasovski
        Mirche Atanasovski

        Chief Commercial Officer 

        Svetozar Iliev
        Svetozar Iliev

        Chief Financial Officer